What is B.S.T.YE?
Be Stronger Than Your Excuses.
B.S.T.Y.E is an inspirational athletic apparel company. Our athletic apparel is more than just fabric; it’s a symbol of determination and a reminder that you are capable of conquering any challenge. We invite you not only to find inspiration within yourself but also to be a source of inspiration for those around you.
Inspirational Apparel
Athleisure Wear
Fashion
B.S.T.Y.E Story
The Origin
The B.S.T.Y.E story starts on the high school football field. Where a young man that was destined for the NFL was left laying on the field with a broken Patella and a spine fracture in multiple places was told that he would never play football again. That young man was me! Despite being told the horrible news I insisted on going to physical therapy to get back on the field. After years of physical therapy and treatments, It was clear that God had different plans for me! This was the first time I had to overcome a major obstacle. I decided that I wanted to give back to the community to help the youth like myself overcome their obstacles. So I decided to study social work so I can reach a large group of young men. It was through my social work that I discovered that I could give back and reach the next generation through youth Football.
The power of B.S.T.Y.E
This is where the phrase be stronger than your excuses came from. A Lot of my youth football players would come up with reasons why they couldn’t be on time, had problems with homework and many had personal conflicts at home and during moments of extreme fatigue. I would have my players repeat BYSTE and I saw how it would light a fire in their hearts to achieve. This became the team mantra. If a player was laid out on the field the entire team would chant BYSTE and it would inspire the player to get on his feet. This is where I not only saw the power of B.S.T.Y.E as a mantra but also as a community.
I later would bring this mantra into my career as a personal strength and conditioning coach. When my clients would come with excuses like, “ I have Kids” , “I’m Too Old”, or “I’m too tired”. I would have them repeat I AM B.S.T.Y.E to let them know this is a excuse free zone and that we are stronger than any excuse you can come up with. I have had over 150 clients see positive results through the BYSTE lifestyle.
B.S.T.Y.E Movement
Today, B.S.T.Y.E has evolved into a lifestyle, community and a movement for anyone who is stronger than their excuses. While B.S.T.Y.E has made a major impact in the fitness community it doesn’t stop there. We encourage our scholars, entrepreneurs, and anyone that needs to achieve, Take on the B.S.T.Y.E lifestyle.